CÎROC ULTRA PREMIUM VODKA ‘OFFICIAL TOAST’ OF THE 2016 VICTORIA’S SECRET FASHION
Held in the iconic Grand Palais Paris with guest DJ Lindsay Luv, guests danced the night away. Made using fine French grapes, the luxury vodka paid perfect homage to the Parisian surroundings and the ultimate celebration moment. Guests sipped on an exclusive list of CÎROC cocktails including ‘Supermodel Splash’, ‘CÎROC Blue Stone’ and ‘Angel Cîrocco’ - the perfect celebratory toasts.
Returning to France for the first time since its debut in Cannes in 2000, the city of lights played host to the 2016 Victoria’s Secret Fashion Show at the stunning Grand Palais. The world’s top Supermodels (on and off the catwalk) and the biggest names in music and fashion descended on the city with guests from over 50 countries coming together to watch the Angels, including Alessandra Ambrosio, Adriana Lima and Elsa Hosk grace the runway.
At what is arguably, one of the biggest and most anticipated fashion events on the planet, the Victoria’s Secret Fashion Show is the pinnacle of any model’s career. So as the lights went down on the catwalk, (Tinie Tempah, Oliver Rousteing, and Vincent Cassel) were amongst the mix of truly international guests who joined the Victoria’s Secret Angels to celebrate their ‘On Arrival’ moment with CÎROC - the Official Toast of the 2016 Victoria’s Secret Fashion Show After Party.
CÎROC also debuted its very own pair of wings as it revealed its exclusive 2016 Victoria’s Secret Fashion Show CÎROC bottle* - the wings, etched into the deep blue background of the bottle came to life as the night fell and the sparkles emanated like confetti, capturing the energy and celebration of the evening.
Samantha Reader, Global Marketing Director Diageo Reserve, said: “Our global campaign ‘On Arrival’ marks defining moments of success and celebrates people living their dream. The Victoria’s Secret Fashion show is a pinnacle moment for any fashion model and it makes sense to celebrate with a brand, like CÎROC, that prides itself in toasting these moments when you know you’ve truly made it.”
Celebrities, Angels, and the fashion elite were treated to signature CÎROC serves as well as specially crafted delights for the After-Party of the year. PLese see below.
40ml CÎROC vodka
20ml Fresh pressed lemon juice
10ml Vanilla syrup
Shake the vodka, lemon juice and syrup together. Strain into an ice filled glass and top with soda water.
40ml CÎROC Vodka
25ml Lime Juice
50ml Cranberry Juice
6-8 Mint leaves
Swizzle all the ingredients and pour into a champagne flute. Garnish with a mint sprig.
NOTES TO EDITORS
ABOUT CÎROC® VODKA
CÎROC Vodka was launched in 2003. Unlike most vodkas that are derived from grain, it is distilled from fine French grapes which results in a luscious and elegantly smooth mouth-feel.
Created by Master Distiller Jean-Sebastien Robicquet, CÎROC, is distilled five times at the historic Distilleriede Chevanceauxin the South of France.
Robicquet saw an opportunity to create a sophisticated, luxury vodka which is a reflection of the lifestyle adopted by the modern elite who dream big, celebrate their successes and go against the grain. Living in “the now” is at the heart of CÎROC Vodka, encapsulating luxury, trendsetting moments within fashion, music and popular culture.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.